Ad Copy

Father's Day Campaign

Various kinds of copy, including my shortlist of ideas for the orange and purple ads

Office maintenance campaign

Copy for LinkedIn ads/flyers

Accompanying copy for a series of photo features for Father's Day Campaign:

Tasmanian tree ferns

In the wild, possums will curl up to sleep in the crown of the Tasmanian Tree Fernafter a long day hunting in the forest. Its native range spreads from the Bunya Mountains of Queensland to the forests of Tasmania. It’s well adapted to bushfires as it can survive in both the shade of the deep forest, as well as the open of a clearing and the trunk is also fire resistant.

With Father’s Day around the corner, this could be something really special for his garden!

Ginkgo

​Identical to archaeological finds of its ancestors that lived 170 million years ago, the Ginkgo is a living fossil. To put that in perspective, the entire existence of our species, Homo Sapiens, has only been around 0.2% of that time. Living Ginkgo trees also show few signs of aging, and some of the oldest trees alive are estimated to be over 3,500 years old. Ginkgo trees first arrived in the UK in the mid 1700s and some of these earliest arrivals can still be seen in Kew Gardens today.

With Father’s Day around the corner, a Ginkgo could be something really special for his garden!

Hydrangeas

​Meaning “water vessel” in Greek, the Hydrangea first emerged as the world slowly came back to life after the Extinction event that wiped out the dinosaurs. It was first described in Virginia, however its greatest native diversity can be found in east Asia, particularly Japan, China and Korea. Interestingly, their flowers can change colour depending on the acidity of the soil, however types naturally express some colours brighter than others and are best suited to the appropriate soil.

With Father’s Day around the corner, this could be something really special for his garden!

Monkey puzzle

​The hardiest species of Conifer, the Monkey Puzzle, is native to the lower slopes of the Chilean Andes. In the wild, it grows in well-drained, volcanic soil and is a sacred tree to the Mapuche people. At around 30-40 years old, it produces an edible nut, similar to pine nuts, which are a popular part of the cuisine of the indigenous people of Chile. It first arrived in the UK in 1795, but it was popularised in the 1840s after plant hunter William Lobb returned from his daring expedition across the Andes, to locate its seeds for the famous Veitch Nurseries of Exeter.

With Father’s Day around the corner, this could be something really special for his garden!

Monstera

​Named after the characteristic shape of its leaves, the Monstera is grows in the dappled, indirect sunlight of the tropical forests of Central and South America, particularly Mexico. The holes allow the leaves to spread over a greater area while conserving energy and letting sunlight through to leaves below. Interestingly, the Deliciosa species (pictured) can sometimes produce a fruit that is delicious when ripe, often described as mix of pineapple and banana. However the fruit, once it grows, can take over a year to ripen and can irritate the mouth if eaten too early.

With Father’s Day around the corner, this could be a really special conversation starter for his living room!

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