Father's Day
Strategy
I began with a document that laid out the initial questions, objectives and research
Intel/Initial Questions
This is the brief I wrote myself for the first aspect of the campaign (the day itself).
Brief 1
This is the brief I wrote myself for the second aspect of the campaign (the buying of gifts before the day).
Brief 2
This was my working document of ideas following on from the brief.
Campaign Ideas for each
This is the plan for the event that I provided to senior management and the board of directors, along with a pitch in-person.
Plan for Day Event
This is the info that I communicated to the rest of the staff by putting it up in the various staff rooms.
Info for staff
